A fresh perspective on theatre.

Client liaison, campaign project management and production.

Dublin Theatre Festival

This campaign explored the idea of perspective through an anamorphic installation, creating an image that only resolved from a single viewpoint.

Creative Directors Brian Nolan & Paul McBride; Designers Keith Byrne & Pierce Cunnane; Motion Director Cian McKenna; Producer Leonie Henson; Sign writer Signs of Power. Images courtesy of Detail. Design Studio.

During Leonie’s time at Detail design studio, she worked on the annual campaign for Dublin Theatre Festival, a long-standing client of the studio.

Over a three-year period, Leonie managed the development and production of the festival campaign, acting as the principal client liaison and coordinating the delivery of a wide range of printed and environmental communications.

For the 2016 campaign, Leonie project managed the creation of the campaign imagery and oversaw the production of the annual catalogue, a suite of show programmes, posters, signage, advertising, and a promotional film documenting the making of the campaign.

The identity, developed by the team at Detail, drew inspiration from theatrical set construction and the collaborative nature of performance-making.

A backstage view of a theater set with a turquoise stage and backdrop. There are four white chairs on the stage, and a small turquoise table. The stage is surrounded by black walls and rigging equipment overhead.
The image shows a blue-colored room with minimalist furniture, including a table, chairs, and shelves, inside a large studio or warehouse space with visible lighting and equipment.
A behind-the-scenes view of a photo shoot for Facebook, featuring a blue backdrop with Facebook logos, three people preparing the scene, and photography equipment around.
Stack of programs or flyers for Dublin Theatre Festival from September 29 to October 16, 2016, featuring a modern, dark-themed design with a large blue and white logo.
Collage of promotional materials for the Dublin Theatre Festival 2016, including posters, program guides, and photos of theatre productions and actors.
A bright, modern dining area with turquoise and white color scheme. Includes a white table with turquoise placemats, bowls, and cups, surrounded by white chairs. The wall has turquoise and white abstract shapes, and a turquoise and white shelving uni
Turquoise and white tableware, including a cup, bowls, and a mug, arranged on a white and turquoise table with shadows.
Billboard advertising two theatre productions, 'The Seagull' by Anton Chekhov featuring a woman in a pink and white dress, and 'Don Giovanni' by Wolfgang Amadeus Mozart featuring a man in a suit sitting in a room with framed pictures.