Hotels are often designed in parts. Interiors, branding, menus, uniforms—each considered separately.

But guests don’t experience a hotel in parts. They experience it as a whole.

Leonie Henson works across interiors, brand, and guest experience to create hotels that feel coherent—where every detail contributes to a single idea.

From the way a guest arrives, to how a room feels at night, to the tone of voice on a menu—each design decision shapes the guest experience.

A decorative table lamp with a floral fabric lampshade and beaded fringe, standing on a white surface with a plant nearby. In the background, there is a wooden key holder with small brass plaques and red tassels hanging from hooks.

With backgrounds in both graphic design and social science, Leonie’s work now sits within the full experience of a hotel—how it looks, how spaces function, and how it feels to spend time there.

“I’m interested in what makes a place feel considered, calm, and quietly distinctive.”

Brand immersion

At Haddington House Hotel, Leonie leads the creative direction across the property, shaping everything from bedrooms and public spaces to brand, website, uniforms, and the small details that affect a guest’s stay.

Alongside project work, Leonie offers creative reviews for hotels looking to refine their guest experience—bringing an outside perspective to what’s sometimes difficult to see from within.

Because the smallest details are often the ones guests remember most.